Alamo Drafthouse runs into hyper-competitive market in Dallas but aims to stand out with love of movies

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After receiving acclaim in Central Texas, Alamo Drafthouse Cinema LLC and its eat-in theater concept has been venturing into North Texas over the past few years. Currently, four Alamo theaters operate in the Dallas-Fort Worth area with a fifth set to open next week in Denton. It has 36 overall, including six in Austin and one planned for the suburb of Cedar Park, plus more set to open in places such as Los Angeles and St. Louis. Bryan Penley, Alamo Drafthouse's DFW president, oversees the North…
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Alamo Drafthouse runs into hyper-competitive market in Dallas but aims to stand out with love of movies

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