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Molly Nix wants self-driving cars to seem so normal that you barely care there's no driver.
Nix, a design lead at San Francisco-based Uber Technologies Inc., focuses on improving rider experience for driverless ridesharing. She called autonomous technology the next logical step "in continuing Uber's mission for safe, reliable transportation."
"We see self-driving as a natural extension for Uber's ridesharing service," she said Wednesday in a speech at South by Southwest.
Uber has already rolled…
Austin Business News - Local Austin News | Austin Business Journal
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